The AI Maturity & Transformation Framework – A Primer
The 5A AI Maturity & Transformation framework is a comprehensive methodology for an organisation comprising of:
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- Setting a concrete Vision and designing the AI-enabled transformation Strategy;
- Elaborating and implementing the Transformation Roadmap;
- Guiding forward the enterprise along the Transformation Roadmap;
- Monitoring the Value Realisation and its continuous optimisation.
Below is a comprehensive primer on this Strategy + Operationalisation framework for AI-enabled business transformation. In the following sections we define the five maturity levels and how different “entities” (e.g. ranging from a use case or project, through a business programme or business unit, to an entire organisation), map various AI Tasks onto these levels. We also describe concrete scenarios and required capabilities (both AI tasks and human skills), provide industry-specific examples, explain how to adapt the operating model and upskill the workforce, and finally discuss caveats and exceptions with possible mitigation approaches. A summary table is provided at the end.
1. Defining the 5 Maturity Levels for any “Entity”
Every “entity” – whether a single use case/project, a business programme/business unit, or the organization as a whole – may be rated on the following 5 levels:
Level 0: AI-Aware
Definition: The entity is in its initial stages regarding AI. It is beginning to acknowledge the importance of data and AI in its field. Typically, this involves “watching the space” and comparing its progress with industry peers. No official AI tasks are launched yet.
Examples:
A tech team in an automotive firm starting dialogue on AI potential without any implementation.
A Biomedical R&D unit in a pharmaceutical company gathering competitive intelligence on generative AI applied to drug discovery.
Rationale: This level is essential to ensure that the entity is aware of AI’s potential. Decisions here are often driven by industry benchmarks and visionary sessions (read more at IBM’s AI readiness blog).
Level 1: AI-Activated
Definition: The entity has initiated experimentation with AI tasks. Several prototypes or proof-of-concepts (PoCs) are in progress. AI methods such as classical statistical machine learning (e.g., regression, decision trees, clustering), basic supervised learning models, or simple NLP use cases (e.g., sentiment analysis) might be trialed.
Examples:
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A Retail banking division testing chatbots using NLP and sentiment classifiers on customer service queries.
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A semiconductor design unit running PoCs for anomaly detection in manufacturing processes using supervised learning models.
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Rationale: Experimentation builds confidence, provides early learning, and sets the baseline for more complex applications.
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Level 2: AI-Automated
Definition: The entity now leverages AI to automate significant parts of its workflow or processes across its value chains. AI tasks are already deployed to perform analyses or routine tasks – but the models are still designed, monitored, and updated by human experts. Methods such as CNNs for visual quality control, decision trees for customer segmentation, and rule-based RPA augmented with machine learning are typical.
Examples:
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A Retailer using Machine Learning-driven demand forecasting to run automated restocking for certain product categories.
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A digital manufacturing unit at an Industrial company using CNNs & Vision Transformers to inspect products on the assembly line.
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Rationale: The emphasis here is on using AI to eliminate manual routine activities and improve process efficiency. However, workflows remain static and largely human-designed.
Level 3: AI-Augmented
Definition: At this level, AI augments workforce skills. AI is incorporated as a back-office partner augmenting the skills of the workforce. AI-powered solutions operate in the background assisting human experts. They typically follow pre-defined workflows but help human workers by, for instance, suggesting improvements, flagging risks, or compiling reports automatically. Methods are more sophisticated (e.g., fine tuning via LoRA/QLoRA, chain-of-thought reasoning, graph-based inference, and multimodal pipelines) and work in tandem with humans who interface with guided outputs.
Examples:
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An insurance underwriting unit where AI analyses and provides flags and risk scores for human underwriters.
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A pharmaceutical firm augmenting drug discovery workflows with generative AI suggestions and knowledge graphs that assist researchers.
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Rationale: This level shows integration: even though the AI solutions follow conventional processes, they significantly improve/augment human performance and can, on occasions, recommend process alterations.
Level 4: AI-Agentic
Definition: In this maturity level, AI agents work as peers with human workforce. They are empowered to design and orchestrate entire workflows in collaboration with human experts. AI agents can dynamically adapt operational processes by monitoring performance in near real-time. They use advanced techniques such as reinforcement learning (often with human feedback), agentic memory architectures, synthetic data generation, and even decision-making protocols based on chain-of-thought reasoning.
Examples:
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An industrial manufacturing plant where AI agents coordinate human-machine interactions so that both humans and AI act on production lines in real-time in response to on-ground sensor data.
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An insurance claims processing system where AI agents automatically optimize workflows, dynamically adjust risk handling, and communicate with human supervisors to refine strategies.
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Rationale: The entity now functions with a blend of AI and human collaboration as true partners, which demands innovations in governance, safety, and operational redundancy. See discussions on dynamic AI agents at MIT’s AI and the Future of Work.
Note that the same AI methods (e.g., reinforcement learning, fine-tuning with LoRA, attention mechanisms) can appear at different maturity levels but are used in different roles—from experimentation (Level 1) to fully orchestrated, adaptive strategies (Level 4).
2. Typical Business Scenarios with various Entities and AI Maturity Levels
We discuss typical scenarios mapped across different entities and their corresponding maturity levels:
Entity: Use Case or Project
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- Level 1: A discrete proof-of-concept to develop an NLP-based sentiment analyzer in customer service.
- Level 2: An automated document classification system in pharmaceutical regulatory filing that uses supervised models and rule-based overrides.
- Level 4: A drug discovery sub-project using generative AI, multimodal data fusion, and reinforcement learning to identify novel compounds autonomously.
Entity: Business Programme or Business Unit
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- Level 0: A business unit in an automotive company actively discussing AI strategies while benchmarking competitors.
- Level 3: A business unit in banking that deploys multiple AI tools to assist underwriters with real-time risk analytics, integrating human decisions with AI forecasts.
- Level 4: A digital manufacturing unit that employs AI agents across production, quality control, and supply chain optimization that collaborate with humans in decision-making.
Entity: entire Organisation
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- Level 0: The organisation has only set up an “AI awareness” committee without any formal projects.
- Level 1: Early pilots across functions – HR, finance, sales – enjoy disparate implementations of AI, each in their silo.
- Level 2: Across the enterprise, key functions are automated using specially designed AI analysis (e.g., automated risk analysis in banking or automated forecasting in retail).
- Level 4: The organisation has re-engineered its operating model with AI agents embedded as co-decision makers across all business processes.
Example:
For instance, an automotive firm may start with Level 0 awareness in its R&D division, run test projects at Level 1 for autonomous driving experimentations, gradually integrate Level 2 automation in manufacturing lines, and eventually reach Level 4 for dynamic on-the-fly production optimisation using real-time sensor data.
3. Capabilities Required at Each Maturity Level
Two key sets of capabilities are necessary for any entity:
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- Capabilities of the AI Tasks/tools themselves and,
- Skill sets of the Human workforce, that must evolve in parallel.
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3.1. AI Tasks: Capabilities & Pass-Criteria
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Level 0:
- Capabilities: Basic data acquisition, basic visualization tools, initial research into available AI methods (e.g., exploration of NLP, regression, and decision trees).
- Pass-Criteria: Completed an AI-readiness assessment; documented potential use cases and technology roadmaps.
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Level 1:
- Capabilities: Running proof-of-concepts with methods such as basic NLP, supervised learning models (logistic regression, decision trees, and clustering), basic RPA implementations.
- Pass-Criteria: Successful PoCs with measurable KPIs (e.g., improved speed, reduced errors) that justify moving to automation.
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Level 2:
- Capabilities: Deployment of automated workflows using CNNs (for quality control), RPA integrated with machine learning for operational optimization, and automated anomaly detection pipelines.
- Pass-Criteria: Documented performance improvements and stable operation under human supervision; repeatable automation across similar processes.
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Level 3:
- Capabilities: Integration of augmented intelligence solutions like model fine-tuning (LoRA/QLoRA), chain-of-thought reasoning, graph-based analysis, and multimodal analytics that assist human decision-making.
- Pass-Criteria: Evidence of AI-enhanced decision accuracy and higher throughput in tasks; human operators validate and adopt AI recommendations systematically.
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Level 4:
- Capabilities: Implementation of AI agents that utilize reinforcement learning with human feedback, autonomous task orchestration, dynamic workflow re-engineering, and agentic memory.
- Pass-Criteria: End-to-end tasks are successfully managed jointly by AI and humans with measurable dynamic improvements in efficiency, risk mitigation, and quality. Audits should show AI agents proactively updating workflows without requiring manual re-design.
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3.2. Human Workforce: Skills & Pass-Criteria
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Level 0:
- Skills: Basic digital literacy, awareness of AI/ML concepts, curiosity to learn.
- Pass-Criteria: Adequate participation in training sessions and workshops focused on AI fundamentals.
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Level 1:
- Skills: Ability to work with prototyping tools, understanding of simple analytics, and willingness to experiment. Early data science literacy may be required.
- Pass-Criteria: Effective collaboration with the AI team during PoC development and results interpretation.
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Level 2:
- Skills: Operational expertise in managing and monitoring automated processes, basic scripting skills, and domain knowledge to evaluate AI outputs.
- Pass-Criteria: Demonstrated ability to manage and intervene in automated workflows using AI dashboards and KPIs.
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Level 3:
- Skills: Proficiency in interpreting AI recommendations, working with advanced analytics tools, cross-disciplinary communication skills (combining domain expertise with AI tool insights), and readiness to integrate AI suggestions in decision-making.
- Pass-Criteria: Measurable improvement in process outcomes when guided by the AI recommendations; active participation in updating AI processes.
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Level 4:
- Skills: Advanced data literacy, understanding of AI orchestration frameworks, ability to collaborate with AI-driven agents, and skills in supervisory control of autonomous systems (including intervention when necessary).
- Pass-Criteria: Proven track record of AI-human co-working in agile, adaptive processes; willingness to continuously upskill in emerging AI methodologies (e.g., understanding reinforcement learning feedback loops).
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4. Industry-Specific Business Cases Across AI Maturity Levels
Any framework or methodology requires concrete grounding with facts and common-life examples. For explaining the above concepts of our AI Maturity Framework with typical examples, we provide in this section ample use cases taken from a wide variety of industries and functions.
4.1. FMCG:
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- Level 1: Proof-of-Concepting for demand forecasting improvements through basic regressions.
- Level 2: Automated inventory management via analytics.
- Level 3: Augmented sales teams using AI recommendations for promotional strategies.
- Level 4: Dynamic pricing and inventory strategies determined by AI agents that interact directly with supply chain systems.
4.2. Industrial Manufacturing:
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- Level 1: Prototyping for machine vision-based defect detection using CNNs.
- Level 2: Automation of quality control inspections with basic rule-based corrections.
- Level 3: Augmentation of production planning with real-time sensor data and predictive maintenance alerts.
- Level 4: Fully agentic production lines dynamically adjusting machine parameters in real time.
4.3. Automotive:
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- Level 1: Testing autonomous driving sensors with initial neural network prototypes.
- Level 2: Automated supply chain management for vehicle manufacturing.
- Level 3: Augmented design with AI-driven simulation models.
- Level 4: AI-guided end-to-end smart mobility ecosystems that integrate autonomous operations in production and post-sale maintenance.
4.4. Pharmaceuticals & BioTech:
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- Level 1: Proof-of-Concepts using virtual screening in drug discovery with basic Bioinformatics.
- Level 2: Automated data pipelines for clinical trial recruitment and patient data analysis.
- Level 3: Augmented research where AI models propose compound modifications with multimodal data.
- Level 4: Fully integrated AI platforms that autonomously optimize drug discovery workflows.
4.5. Medical & HealthTech:
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- Level 1: Experimentation with AI for radiology image annotation using CNNs.
- Level 2: Automated diagnostic workflows that flag anomalies.
- Level 3: Augmented decision support systems for clinicians integrating EHR data.
- Level 4: AI agents co-managing patient treatment plans and scheduling with human oversight.
4.6. Semiconductors:
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- Level 1: PoC for yield analysis from wafer fabrication data.
- Level 2: Automated process monitoring using statistical machine learning and anomaly detection algorithms.
- Level 3: Augmented lifecycle management using AI-driven predictive analytics.
- Level 4: AI agents coordinating design, fabrication, and testing processes in real time.
4.7. Financial Services – Banking, Insurance & Capital Markets:
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- Level 1: PoCs for fraud detection using classical machine learning (supervised learning on transaction data).
- Level 2: Automated underwriting or claims processing incorporating decision trees and RPA elements.
- Level 3: Augmented risk management where AI agents provide real-time alerts and recommendations.
- Level 4: AI-driven end-to-end operational models that adjust strategies dynamically based on market and risk conditions.
4.8. Sustainability & Supply Chain:
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- Level 1: Experiment with predictive analytics for energy use.
- Level 2: Automated logistics scheduling.
- Level 3: Augmented inventory and sustainability performance forecasting.
- Level 4: AI agents dynamically optimizing end-to-end supply chains for maximal sustainability.
4.9. Physical & Digital Retailing (including D2C/D2R):
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- Level 1: Initial piloting of chatbots for customer interaction.
- Level 2: Automated recommendation systems and inventory management.
- Level 3: Augmented customer analytics and dynamic pricing.
- Level 4: AI agents managing both digital and physical retail processes seamlessly.
4.10. Customer Services:
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- Level 1: PoCs for ticket routing using NLP.
- Level 2: Automated call center support with pre-coded responses.
- Level 3: Augmented customer service tools that advise human operators.
- Level 4: AI agents autonomously managing and escalating cases while learning dynamically from human feedback.
4.11. Aeronautics, Utilities, Oil & Gas:
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- Level 1: Early stage pilot projects for sensor data analysis.
- Level 2: Automated systems for equipment monitoring using edge AI.
- Level 3: Augmented maintenance planning integrating historical and real-time data.
- Level 4: AI agents that predict and orchestrate maintenance, safety, and production schedules in real time.
5. AI Operating Model combining Human Workers with Agentic AI
As AI maturity increases, the operating model (traditionally “Humans Only”) must evolve:
At Level 0:
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- Operating Model: Humans are solely responsible; minimal involvement of data teams.
- Roles: Exploratory committees, data literacy training sessions.
- At Level 1:
- Operating Model: Humans run PoCs and experiments.
- Key Roles:
- Workflow Orchestrator (Human):Oversees pilots.
- Choreographer (Human):Designs experimental workflows with manual adjustments.
- Objectives: Validate concepts, measure KPIs, and decide on scalability.
At Level 2:
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- Operating Model: AI becomes embedded into defined workflows.
- Key Roles:
- Workflow Orchestrator (Mostly Human):Monitors automation workflows.
- Choreographer (Human with AI support):Adjusts process parameters based on AI-generated insights.
- Objectives:Maximize efficiency and reduce manual error while sticking to predetermined workflows.
At Level 3:
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- Operating Model: AI systems run in the background, augmenting human decisions.
- Key Roles:
- Workflow Orchestrator (Hybrid): Collaboration between human experts and AI dashboards; integrated feedback loops (e.g., employing Reinforcement Learning with Human Feedback – RLHF).
- Choreographer (Human-AI Collaboration): Continue to oversee the overall process while letting AI suggest adaptations through chain-of-thought reasoning or data synthesis.
- Objectives: End-to-end precision and improvements, increased speed and reduced cognitive burden on employees.
- Example: In an insurance underwriting workflow, AI augments analysis while human experts make final decisions.
See Insurance AI Insights.
At Level 4:
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- Operating Model: AI agents actively co-manage processes.
- Key Roles:
- Workflow Orchestrator (AI-enabled Agent): AI agents autonomously initiate and adjust workflows, using real-time data to manage risk aversion and quality (safety nets provided by humans in critical junctures).
- Choreographer (AI Agents plus Strategic oversight by Humans): AI agents design adaptive process flows while strategic human oversight ensures compliance and ethical alignment.
- Objectives: End-to-end process optimization, dynamic workflow reconfiguration, maximal production quality, and minimal risk.
- Example: In semiconductor PLM workflows, AI agents continuously optimize design, fabrication, testing and supply chain coordination, while human experts intervene only when deviations are detected.
Example Reference
Across these levels, concepts like “Human-in-the-Loop” become more critical as an entity evolves gradually. Nevertheless, even at Level 4; with agentic AI, human workers provide extensive and historical oversight, appeal, and expert guidance. The interplay of advanced methods (e.g., chain-of-thought and reinforcement learning feedback loops) ensures that both efficiency and accountability are maintained.
6. AI Skills and the Upskilling of Human Workforce
At each level, human talent development should match the increasing interdependence with AI:
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- Level 0:
- Skills: Basic data literacy, understanding simple AI concepts.
- Upskilling Programmes: Introductory AI webinars and workshops.
- Level 1:
- Skills: Familiarity with prototyping tools, basic analytics software (e.g., Python, Tableau), and an understanding of fundamental machine learning models.
- Upskilling Programmes: Workshops on data wrangling and introductory machine learning courses.
- Level 2:
- Skills: Intermediate data science skills, ability to interpret automation dashboards, basic coding/scripting for automation.
- Upskilling Programmes: Training in monitoring and managing automated workflows, practical sessions on RPA and process control.
- Level 3:
- Skills: Advanced analytical skills, proficiency in interfacing with AI systems, critical evaluation of AI outputs, and cross-functional collaboration (for instance, combining domain expertise with data science insights).
- Upskilling Programmes: Advanced courses in AI explainability, human-AI collaboration workshops, and seminars in reinforcement learning basics.
- Level 4:
- Skills: Expertise in AI orchestration platforms, deep understanding of AI agent dynamics, risk and ethics of autonomous systems, and strategic decision-making in hybrid teams.
- Upskilling Programmes: Continuous education in cutting-edge AI methods (e.g., agentic memory, federated learning, and fine-tuning methods), leadership training on AI governance, and scenario-planning exercises for emergent AI dynamics.
- Level 0:
Industry Example: In Pharma Drug Discovery, researchers and data scientists might evolve from simply running statistical analyses (Level 1–2) to overseeing advanced AI platforms that autonomously generate hypothesis-driven experiments (Level 4).
7. Exceptions, Caveats, and Assumptions
At this point, several exceptions, caveats and assumptions need to be considered. Some of them (non-exhaustive) are addressed and explained in this section.
7.1. Caveats and Exceptions:
- Sub-Entity vs. Containing Entity:
A single use case (as a smaller sub-entity) may reach Level 4 while the parent business unit or whole organization may still be at Level 1 or Level 2. For example, a particular customer service chatbot (a use case) might have evolved into an AI-agentic system (Level 4) while the rest of the organization remains in early exploration.
Resolution:
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- Modular Maturity: Treat maturity as modular. Allow sub-entities to advance at their own pace while anchoring a roadmap for broader organizational integration.
- Cross-Pollination: Implement “best practice” sharing across levels. Mature sub-units should provide coaching or pilot frameworks for less mature parts.
- Risk & Governance: Maintain overall governance frameworks that account for heterogeneity; adopt a “federated” model where each sub-entity’s maturity is assessed individually but aligned with overall business strategy.
- Dependence on Industry Dynamics:
Some industries (e.g., Semiconductor or Digital Manufacturing) might require higher precision and thus may press for higher maturity faster. Other industries (e.g., Banking) might be slower due to regulatory challenges.
Resolution:
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- Customisation: Allow each entity to interpret pass-criteria based on industry-specific risk profiles and operational dynamics.
- Overlapping/Recurring AI Methods across multiple Maturity Levels:
The same AI technique (e.g., reinforcement learning) can be used as part of a Proof-of-Concept at Level 1, and also implemented within a dynamic agent at Level 4.
Explanation:
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- Contextual Use: Focus on how techniques are embedded within workflows rather than the mere presence of techniques. Define maturity based on integration and orchestration rather than technology novelty.
7.2. Overarching Solution for Exceptions:
Implement a hierarchical, modular assessment framework where each entity’s maturity is tracked independently on a common scale with “interface” guidelines for inter-entity interactions.
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- Governance Boards: Establish cross-entity AI governance committees to review and align maturity metrics.
- Dynamic Maturity Mapping: Use periodic re-assessment (quarterly or bi-annually) to adjust maturity ratings and ensure that pockets of higher maturity can influence the broader roadmap.
- Documentation and SLAs: Define clear Service Level Agreements (SLAs) and operating procedures that allow sub-entities to interact safely with lower maturity components.
8. Summary Table
Below is a table that summarizes the framework with maturity levels as columns and key characteristics as rows.
Features |
Level 0: AI-Aware |
Level 1: AI-Activated |
Level 2: AI-Automated |
Level 3: AI-Augmented |
Level 4: AI-Agentic |
Entity Scope Definition |
Begin AI awareness at any scope (use case, business unit, organization) Exploratory committees formed |
– Run pilot projects/PoCs in targeted use cases |
– Automation of routine processes in specific units |
– AI systems work in the background augmenting human roles (across projects or units) |
– AI agents collaboratively orchestrate end-to-end processes across the entire entity |
Mapping of AI Tasks |
– Exploration of basic data & simple AI methods (e.g., regression, basic NLP) |
– Experimental deployments: supervised learning, decision trees, basic RPA |
– Deployment of AI methods for process automation (e.g., CNNs for quality detection, rule-based automation, statistical models) |
– Integration of sophisticated models (e.g., fine-tuning, chain-of-thought, graph-based approaches, multimodal AI) to aid human decisions |
– Full agentic systems using advanced methods (reinforcement learning with human feedback, agentic memory, federated learning) that autonomously orchestrate workflows |
Business Scenario Examples (Use Cases) |
– Internal benchmarking; initial concept exploration in any industry (e.g., automotive R&D discussions) |
– Pilot chatbot in banking; PoC for drug screening in pharma; initial manufacturing defect detection |
– Automated document processing in insurance; predictive maintenance in industrial manufacturing; automated yield analyses in semiconductors |
– Augmented underwriting in insurance; AI-assisted drug discovery suggestions in biotech; real-time production planning in digital manufacturing |
– Autonomous supply chain coordination in FMCG; AI-agent managed PLM in semiconductors; AI agents co-designing workflows in digital manufacturing |
AI Task Capabilities & Pass-Criteria |
– Basic data visualization and research |
– Execution of prototype models (basic NLP, supervised learning) |
– Stable, repeatable automation |
– AI processes that reliably augment decision making and achieve higher accuracy |
– Fully autonomous, dynamic workflow orchestration by AI agents |
Human Skills & Capabilities |
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Industry-Specific Use Cases |
Exploration phase in all industries (e.g., baseline studies in oil & gas, aeronautics) |
Early pilots (e.g., sentiment analysis in customer services, yield analysis in semiconductors) |
Process automation in industries (e.g., RPA for claims processing in insurance, automated quality control in industrial manufacturing) |
Augmented decision support in industries (e.g., underwriting in banking, production planning in digital manufacturing) |
End-to-end dynamic processes (e.g., autonomous drug discovery in pharma, AI-agent managed smart mobility in automotive) |
Operating Model & Workflow Roles |
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AI Skills Upskilling Requirements |
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3. Final Remarks
This framework does not assume a uniform “one-size-fits-all” approach. Instead, it accommodates the possibility that a sub-entity (for instance, a project-level use case) can be very mature while the overall organization is less mature. To address such exceptions, adopt a modular and federated model for maturity assessments, enabling pockets of excellence to serve as pilots and knowledge hubs for the broader organization. Continuous upskilling, adaptive governance, and regular reassessment are key to ensuring that AI transformation is both scalable and resilient.
This comprehensive Strategy + Operational Framework should serve as a guideline, adaptable by industry and organizational context, for planning, executing, and maturing AI-enabled business transformations.