The Innovation HyperCube can be applied in different scenarios :
- à priori : for strategy definition
- in operation : in the course of an innovation or transformation programme
- à posteriori : to understand what went right or wrong (and reuse it)
The following schema shows the different possibilities for application :

In a transformation programme, the interworking between the strategy formulation phase and the operations phase using the Innovation HyperCube framework is depicted as follows:

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